Sales
Influencer Agreement Checklist
The clause families every influencer agreement should cover — scope, usage rights, exclusivity, disclosure, payment, termination. A checklist, not legal advice.
Markdown checklist — 40+ clause checks in 10 groups
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Influencer Agreement Checklist
This is a checklist, not legal advice; have your lawyer draft the agreement. Use it in two directions: to make sure no clause family is forgotten before your contract goes out, and to review what the other side sends you.
1. Parties & basics
Full legal names and addresses of both parties
The agency's role is explicit: contracting in its own name, or as agent for the creator?
Campaign / project reference and order of precedence over the brief
Term of the agreement, governing law and venue
The signers are actually authorized to sign
2. Scope & deliverables
Every deliverable specified: platform, format, length, quantity
Draft deadlines AND publish windows (not just "in March")
Number of included revision rounds — and the price of additional ones
The brand's briefing obligations: what it delivers, and by when
What counts as "delivered" (published? live for X days? screenshot proof?)
Minimum live period for published content (e.g. must stay up 12 months)
3. Content & approvals
Approval flow: who approves, within what window, and what happens on silence
Creative freedom vs. mandatory elements (claims, codes, links) clearly separated
Content prohibited for this campaign (competitors in frame, uncleared music, …)
Consequences when rejected content is not fixed
4. Usage rights & licensing
Exactly which rights are granted: organic on the creator's channel / brand repost / paid ads / whitelisting
Term and territory stated for every single right
Raw footage: included or not
An explicit line that rights not listed are NOT granted
What happens to granted rights after the agreement ends
5. Exclusivity
Is there exclusivity at all? If yes: the category defined narrowly and in writing
Duration (during the flight only? plus [x] days after?)
Exclusivity compensated separately from the content fee
6. Disclosure & ad labeling
Ad labeling required per local law and platform rules ("Werbung"/"Anzeige", paid-partnership tag)
Who is responsible — and who is liable — if labeling is wrong
Category-specific rules covered (alcohol, finance, health, content aimed at minors)
7. Payment
Fee, currency, net/gross and VAT treatment stated
Invoicing mode: creator invoices, or self-billing (Gutschrift) — with the creator's written self-billing consent where applicable
Payment target and consequences of late payment
Deposits or milestones for larger productions
Kill fees: what is owed if the campaign is cancelled after signature / after production
8. Warranties & liability
Creator warrants the content is original and third-party material (music, footage) is cleared
Brand warrants its claims and supplied materials are lawful
Liability caps and their carve-outs
Indemnities run in both directions where they should
9. Termination
Ordinary termination and notice periods
Extraordinary termination triggers — a defined conduct/"morality" clause, not a vague one
What is paid for work completed before termination
Post-termination duties: takedowns, surviving rights, return of materials
10. Data & confidentiality
Confidentiality of rates, briefs and unreleased products
Data protection handled where personal data is exchanged
Whether the collaboration itself may be referenced publicly (case studies, logo walls)
Reviewed by: [name] · Date: [date]
This is a checklist, not legal advice; have your lawyer draft the agreement.
Beyond the template
This document is a workflow in TalentM.
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