Analytics hub
Agency top-line totals, a per-campaign performance table and a top-creators strip. Date windows — All / 30d / 90d / 12m / YTD — with CSV export. Every number is rolled up from your own data, nothing hard-coded.
Analytics & Reporting
Reporting that adds up.
Cross-campaign analytics, a branded report builder you share as a public link, a live P&L and talent-health signals — every number rolled up from your own data.
Guided tour
A manager opens the analytics hub, filters to the last 90 days, reads the per-campaign table and creates a report snapshot.
app.talentm.net / analytics
Agency overviewLast 90 days
€312,400
Revenue
18
Live campaigns
4.2×
Avg ROAS
Campaign performance€48,0005.1×
Nordwind Outdoor — Trail Q3€22,5003.4×
＋ Create report snapshot⤓ CSV
What you get
Everything in the module.
Report builder
A Reports hub where snapshots go draft → final and render branded. Publish a FINAL report to a public /report/<slug> link — a frozen, audience-redacted snapshot, print-to-PDF, noindex.
Campaign 360
A cost-rollup panel surfaces trip costs and expense money billed to a campaign — each flagged billed or not-billed — feeding a budget-vs-actual cost and margin view.
Finance & P&L
P&L overview cards plus a full ledger table — keyset-paged, filter by type and currency server-side, CSV export across all pages — with accounting-period closes and dunning. Gated to Pro-and-up.
Talent-health signals
A risk band (low / medium / high), a 1–5 satisfaction score, an earnings trend, a renewal date and a check-in-due date, with an AI churn-risk read — and it feeds the daily digest.
DataView engine
One generic view engine — Table, Kanban, Timeline, Calendar — reused across every CRM list, with computed columns and custom fields.
Facts, not promises
- Every metric is rolled up from your own data by tested KPI/attribution code — nothing is hard-coded.
- A shared /report/<slug> is a frozen, point-in-time snapshot: audience-redacted, print-to-PDF and noindex.
- Analytics quality depends on the measurement and attribution data being entered — the numbers are only as good as the inputs.
- The P&L ledger is gated to Pro-and-up plans; CSV export runs across all pages, not just the visible one.
FAQ
Questions, answered.
Where do the numbers come from — are any of them made up?
None. Every metric is rolled up from your own data by tested KPI and attribution code — nothing is hard-coded. The flip side is honest: analytics quality depends on the measurement and attribution data being entered, so the numbers are only as good as the inputs.
Can I share a report with a client without giving them a login?
Yes. Publish a FINAL report to a public /report/<slug> link — a frozen, audience-redacted snapshot that is print-to-PDF and noindex. Because it is point-in-time, it will not change after you share it; to update the client, you finalize and share a new snapshot.
What is Campaign 360?
A campaign’s cost roll-up: trip costs and expense money billed to the campaign, each flagged billed or not-billed, feeding a budget-vs-actual cost and margin view — so you can see the real economics of a campaign, not just its revenue.
Is the P&L available on every plan?
The P&L overview and the full ledger table — keyset-paged, with server-side type/currency filters and CSV export across all pages — plus accounting-period closes and dunning are gated to Pro-and-up plans. The campaign analytics hub itself is broader.
Every number, from your own data.
Roll up campaigns, costs, P&L and talent health — then share one branded report the client reads without a login.
No credit card · EU-hosted · GDPR & GoBD-ready