Creator Rate Card — [Creator name]
Managed by: [Agency name] · [contact@agency.example]
Valid from: [date] · Valid until: [date]
Currency: EUR · all rates net of VAT
Rates below are base rates for one-time organic publication on the creator's own channel. Usage, exclusivity and production add-ons are listed separately — quote them explicitly on every offer, never bundle them silently into the base rate.
Profile snapshot
Primary niche: [e.g. beauty, gaming, personal finance]
Languages / markets: [e.g. DE + EN / DACH]
Instagram: [@handle] — [followers], [x.x]% engagement
TikTok: [@handle] — [followers], [avg. views] average views
YouTube: [channel] — [subscribers], [avg. views] average views
Base rates — Instagram
Reel (up to 60s): € [rate]
Feed post (single image): € [rate]
Carousel (up to 10 slides): € [rate]
Story set (3 frames, 24h): € [rate]
Story frame with link sticker: € [rate]
Base rates — TikTok
Dedicated video (30–60s): € [rate]
Integrated mention (up to 15s): € [rate]
Series bundle (3 videos): € [rate]
Base rates — YouTube
Dedicated video: € [rate]
In-video integration (60–90s): € [rate]
Short: € [rate]
Community post: € [rate]
Usage & buyout add-ons
Base rates cover organic use on the creator's own channel only. Everything else is licensed on top:
Paid ads (whitelisting / Spark Ads), 30 days: + [xx]% of base rate
Paid ads, 90 days: + [xx]%
Paid ads, 12 months: + [xx]%
Brand website / newsletter / owned channels, 6 months: + [xx]%
Full buyout (all channels, unlimited term): individual offer — never a default
Raw footage handover: + [xx]%
Exclusivity tiers
None (default): no restriction beyond the campaign flight.
Category exclusivity, 30 days: + [xx]% — no competing brand in [category]
Category exclusivity, 90 days: + [xx]%
Category exclusivity, 12 months: individual offer.
Define the category narrowly and in writing (e.g. "decorative cosmetics", not "beauty") — vague categories are where exclusivity disputes come from.
Production add-ons
Extra revision round (beyond the 2 included): € [rate]
On-location shoot / travel day: € [rate] + travel costs at cost
Professional studio: at cost, quoted up front
Payment terms
Payment target: [14 / 30] days net from invoice date
First-time clients: [50]% deposit on signature
Late usage: any use beyond the licensed window is billed at [2]× the applicable add-on
Cancellation: [xx]% fee within [x] days of the agreed shoot or publication date
Notes
Rates assume the brief and all assets arrive at least [x] business days before the deadline.
Ad disclosure ("Werbung"/"Anzeige" or the platform's paid-partnership label) is mandatory and non-negotiable.
This rate card is confidential — for the named client and campaign only.