Scaling our own content: what we learned building the tool that writes about itself
We built an AI-assisted blog draft pipeline for our own marketing site — human-reviewed before anything publishes. Here is what that process actually looks like.
Our own marketing team faced the same problem many of our agencies do: good topics, not enough hours to write them all. So we turned our Blog Draft Studio — generate a first draft from a topic, human-reviewed before it ever reaches a reader — loose on our own backlog.
Ten new articles came out of it this month: creator contracts, campaign briefing playbooks, a § 14 UStG self-billing deep dive, AI in talent management, rate cards, campaign ROI, GDPR, roster strategy, creator retention and multi-channel campaigns. Every draft was edited by a human before publishing — the tool accelerates the first pass, it doesn't replace editorial judgment.
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