Run your own creators
like a talent operation.
Run creators in-house or through partner agencies — settlements, contracts and a CRM for paying creators, not billing clients.
What changes
From scattered payouts to one creator operation.
You run creators — in-house, under contract, or sourced through partner agencies — and you pay them, you do not bill them. Here is what a real operation backbone gets you:
Creator payouts tracked across spreadsheets and bank transfers
One settlement engine — what you owe each creator, always current
No record of which partner agency sourced which creator
Partner and agency accounts with full deal history in one CRM
Creator contracts as email PDF attachments
Contracts sent, tracked and e-signed in the same place as the deal
Campaign briefs and deliverables scattered across chat threads
Structured briefs with deliverable tracking and status, per creator
Built for an in-house operation
The backbone, without the talent-agency layer.
Your creator roster
Every creator you run — in-house or under contract — with reach, categories and status in one place.
Creator settlements
What you owe each creator, itemised and always current — not commission math, straight payouts.
Partner & agency CRM
Track the agencies and partners you source through as accounts, with full deal and communication history.
Campaigns & deliverables
Brief every campaign with deliverables, deadlines and status per creator — no more digging through chat.
E-signature contracts
Send, track and sign creator and partner contracts without leaving the platform.
AI drafting
Draft briefs and partner outreach grounded in your own real campaign data — never invented figures.
"We finally have one place that shows what we owe every creator, instead of three spreadsheets that never agree."
"Tracking which agency sourced which creator used to live in someone’s inbox. Now it is just a CRM record."
"We don’t need a talent marketplace or a public roster site — this gave us exactly the operational layer we needed and nothing else."
Minutes
From signup to your first creator settlement
1 place
For every creator payout and partner deal
GoBD
Compliant settlements, built in
Questions
Before you start.
We don't sell talent to clients — does this still make sense?
Yes. Choosing "Brand or company" during setup shapes the app around paying and running creators, not billing clients — the invoicing-to-clients tools an agency needs simply are not shown.
Can we track agencies we book through separately from creators we sign directly?
Yes — partner and agency relationships and the creators you run in-house both live as CRM records, with their own deal and contract history.
Do we need a public roster page for our creators?
No — the public site builder a talent agency uses to market its roster is hidden for the brand persona; your operation stays internal by default.
Are we actually a client of an agency instead?
If you work WITH an agency that runs on TalentM rather than running creators yourselves, our client portal page is the better fit — it covers offers, approvals and reports through that agency.
What does it cost?
Start free. See the pricing page for what unlocks at each tier — the same plans a talent agency uses, shaped around your own creator operation instead.
Ready to run your creator operation on one platform?
Set up your workspace in minutes. Free to start, no credit card required.
Working with an agency instead of running creators yourself? See the client portal →